Cutting Costs

Profiling an existing customer database is our essential first step in being able to identify your donor strengths.  This can be carried out quickly, efficiently and at a low cost. We can look at a wide range of segments within your database from age and gender to location and spending.  We can also identify when and where to look to acquire new customers.

Conducting warm up mailings is a good way of testing the water before spending vast amounts on large scale mailings that may not be effective.

Try different styles of mailer, sizes and areas to find what suits you and your donor best.  Having clean data is also an effective way of being able to grow your donor base.

Mailing a deceased person can upset the family receiving their mail and might lose you a donation, it is also not cost effective of materials or budget to mail someone who is deceased, so why not along with some of the other services let CharityLine clean your data. These services include:

•    Mail Preference Service (MPS)
•    Postal Address File (PAF)
•    National Change of Address (NCOA)
•    Deceased Suppressions
•    Disconnects
•    Re-connects
•    Gone Aways