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Charity DM volumes hit by recession and online competition
Direct mailers are standing by the medium despite the first ever drop in charity sector direct mailing volumes alongside the rising popularity of digital communications.
Royal Mail’s statistics, which date back to 2004, show that volumes in the charity sector have grown steadily from 340m to 412m... [Read more]
More will cut out food than donations….
Households will reduce large expenditure first, survey finds
People are less likely to cut back on giving to charity in the coming year than on eating out, clothes or weekly food shopping, according to the latest survey from think tank nfpSynergy.
Thirty-four per cent of respondents said they would... [Read more]
E-mail Newsletters?
Charity email newsletters ‘a waste of time’, says Obama strategist
By Helen Barrett, Third Sector Online, 20 February 2009
Short, personalised emails to supporters work better, says Thomas Gensemer, the man behind US President’s online election campaign
Email newsletters to supporters... [Read more]
Personalised Communication the way to go
Personalised communication ‘means lower drop-out rates’
By Hannah Jordan, Third Sector Online, 23 January 2009
Donors more likely to stay loyal to a charity if emails and calls are customised, research finds
Charities that personalise at least one part of their communications with donors... [Read more]
NVCO in government grant
Sector needs £100m, says NCVO
Umbrella body calls on Government to provide support in response to recession consultation.
The NCVO has called on the Government to put together a support package of at least £100m to help the voluntary sector through the economic downturn.
The package should include... [Read more]
FRSB launches campaign to boost membership
Magazine and direct mail drive backed by £100m government grant.
The Fundraising Standards Board is launching a recruitment campaign this week in an effort to boost its membership, which stands at 950 organisations.
The regulatory body is targeting organisations with incomes of more than £1m in a four-month... [Read more]